Have you noticed that fruit just doesn’t taste very good anymore? When I was younger, there was so much FLAVOR in a fresh strawberry, fresh apricot, fresh pear. Nowadays, everything you buy in the store is so bland, so…cardboard compared to how it used to be. I feel sorry for the younger generation. Most of them have probably never tasted how fruit is supposed to taste! One difference is the way produce is shipped across long distances. Everything is picked unripe, then allowed to “ripen” as it drives across state lines.
The other problem is, even locally-grown fruit doesn’t taste right anymore, and that’s because of the varieties farmers are choosing to grow. Heirloom varieties of strawberries, for example, are smaller, and very fragile. You can’t pick them roughly, and pile them in a box, and expect them to keep for even a few hours, much less for days. When I was a kid, you could tell at a glance the local strawberries from the imported strawberries, because the local strawberries (then heirloom varieties) almost look tiny, smashed, and on the verge of decay…but if you could catch them at the right moment, wow were they good!
Farmers nowadays – even the small local farms – want their produce to last on the store shelves. You can’t blame them, but they are choosing to sacrifice taste for convenience. I went to one of my local organic farms last Friday to u-pick a few berries. Ugh. They were large, perfect, gorgeous berries…and they didn’t have hardly any flavor.
The heirloom variety I chose to grow in my own yard was particularly for its flavor, not its keeping ability: the Shuksan. I don’t have any pictures of these (we gobbled them up too fast) but the difference in taste is striking. The only reason I bothered getting any from the local farm is because I want some to freeze, and I simply don’t have room to grow enough in garden. The ones in my garden are fresh eating only!
So if you are planning to put in some strawberries, don’t plant a variety simply because it “grows well in your area” or is what the local farmers plant. Really research the flavors. You don’t want your berries to taste like commercial berries!